Digital Marketing Interview Questions and Answers -

1. Explain Digital Marketing.

It is a domain that involves scaling brands and products online to bring about value addition by making use of a plethora of concepts, such as SEO, and channels such as email, social media, and more.

2. What are keywords? Why are they considered important in this domain?

Any digital marketing interview is not completed without this question and answer. Keywords are the literal key search phrases users use to search for a product, brand, or anything of their choice. This forms to be the primary entity used when working with the concept of search engine optimization (SEO). A keyword has the utmost importance when used well and analyzed diligently; it has the ability to draw in a lot of organic traffic. This directly results in users landing on the website optimized for keywords in any search engine.

3. Define SEO in brief.

Search Engine Optimization, or SEO for short, is the structured solution to the requirement of an increase in incoming traffic to a web page. This directly correlates to an increase in the number, as well as the quality, of the traffic generated based on certain criteria used to attain it.

4. What are the types of Digital Marketing in the industry?

There is a wide variety of concepts pertaining to Digital Marketing. Here are some:

1) Email marketing

2) Social media marketing

3) Search engine optimization (SEO)

4) Affiliate marketing

5) Content marketing

6) Search Engine Marketing (SEM)

7) Pay-per-click advertising (PPC)

5. What are the top 5 ways to increase traffic to any website?

Since Digital Marketing aims to cater individually, ‘top 5’ is subjective, but here are some of the tried and well-oiled methodologies that have proven to work:

SEO Interlinking

SEO is crucial to increase the traffic to your website. Interlinking is nothing but linking from one page of your website to another page of your website usually with keywords. This SEO interlinking helps you to serve your users using links to navigate through your site and find more information with it.

Eye-Catching Landing Page

Landing pages are an important component of any marketing campaign. Your primary website can only play a minor role in your overall marketing campaign. A savvy inbound marketer recognizes that after putting in the effort to attract visitors to a website, the next step is to turn the views into leads for the business. This is where “landing pages” come in handy.

Paid Advertising

A company can reach out to a very vast and diverse audience by running paid promotional campaigns. Paid advertisements are helpful to engage with users when a user clicks an Ad on your website. So, whoever has demonstrated interest in your product or service can connect with your website through these advertisements.

Social Media

Social media is a phenomenal digital marketing channel for increasing the company’s exposure and brand recognition. A good social media presence will help you create consumer confidence and loyalty, as most customers browse the internet and social media pages before making final purchasing decisions. So, creating business profiles on different social media platforms can also help you increase your website traffic.

Email Marketing

One of the most popular Digital Marketing strategies is email marketing. Emails have always been the best communication channel. With proper email marketing or advertising, a company can grab the attention of the customers and gain their faith.

6. What are some of the most used Digital Marketing tools today?

There are many Digital Marketing tools that are used to achieve a defined goal. Here are some of them:

Google Analytics

Google Analytics offered by Google is a free web analytics platform that allows you to monitor your Flash, video, and social networking sites and apps, as well as calculate your advertisement ROI.

Ahrefs

For backlinks and SEO analysis Ahrefs.com is a perfect toolset.

Mailchimp

Mailchimp is a marketing tool that allows you to manage and communicate with your company clients, consumers, and other interested parties in one place.

Google Keyword Planner

The Google Keyword Planner is a tool that will help you find keywords for your Search Network campaigns. It’s a free app that lets you find keywords specific to your company and see how many monthly searches they attract, as well as how much it costs to target them.

Kissmetrics

Kissmetrics is a comprehensive web analytics platform that provides crucial insights and customer engagement on the website.

Keyword Discovery

Keyword Discovery gives you access to the world’s largest keyword index, which is compiled from all search engines. Access to search terms that consumers use to locate goods and services, as well as search words that lead people to your rivals’ websites.

SEMrush

Semrush is an extensive toolkit for increasing web exposure and discovering marketing knowledge. Marketers who work in SEO, PPC, SMM, Keyword Research, Competitive Research, and content marketing services will benefit from SEMrush tools and reports.

Buffer App

Buffer is a social media management tool used for small to medium-sized companies that allow users to post content, connect with customers, and track their social media success. Social media platforms like Facebook, Instagram, Twitter, etc are all integrated into Buffer.

AdEspresso

AdEspresso is a simple and intuitive method for managing and optimizing Facebook ads.

7. What are the two main ways of Digital Marketing?

This is one of the most important Digital Marketing interview questions and answers asked. So, answer this one wisely!

There are inbound and outbound marketing techniques. In Inbound Marketing, the main focus is customer-centric, and the content is created around that, e.g., blogs, social media channels, and more. Outbound marketing deals with the direct need of the product and is usually distributed to a wideband audience, through billboards, televised advertisements, magazines, etc.

8. Where can all keywords be used to drive more traffic to a website?

Keywords can be used in a variety of places such as:

1) Web page title

2) Web page URL

3) Meta description

4) Website content

5) Headings

9. What is pay-per-click advertising?

Pay-Per-Click is a Digital Marketing methodology that involves the advertiser paying the website owner a discussed amount of money every time the advertisement is clicked on by a user.

Most Pay-Per-Click advertising is of three types. They are search ads, display ads, and social media ads. Search ads are found on platforms like google, bing, yahoo, etc. Third-party apps have display ads and platforms like Facebook, Instagram are for social media ads.

Pay-per-click, along with cost per impression (CPM) is used to evaluate the cost-effectiveness and feasibility of internet ads and to keep the cost of conducting ad campaigns as minimal as possible when meeting defined goals.

10. Name some PPC (Pay-Per-Click) tools?

For this question, you can answer by giving the top 5 most used Pay-Per-Click tools. They are:

iSpionage

iSpionage is a competitive research and monitoring platform. It helps improve SEO & SEM performance.

SEMrush

SEMrush helps in keyword research. It helps with online ranking data like cost-per-click and search volume.

SpyFu

SpyFu lets users find any website’s paid keywords and ad spend history.

Unbounce

Unbounce allows users to create and publish their own landing pages without the need for code.

Adbeat

Adbeat helps users uncover any advertiser’s advertising strategy. Users can also see how much they are spending and on what.

11. Explain AMP in brief.

AMP, or Accelerated Mobile Pages as they are known, is the brainchild of the people at Google and the popular social media platform, Twitter. It is an open-source library that helps users come up with a lightweight web page, which enables quicker loading. The main intention here is to ensure that there is a sharp decrease in the load time of web pages when viewed through multiple platforms and a variety of web browsers.

12. Why has Digital Marketing grown to be this huge compared to offline marketing?

This will be one of the most asked Digital Marketing interview questions and answers! Digital Marketing has shown tremendous potential in the past few years, and here are some of the most important reasons:

1) Directly relates to customers’ needs

2) Good exposure to product outreach and analytics

3) An easier way to tap into multiple regions across the globe

4)Changes can be implemented almost immediately if need be

13. What social media channels are popular today in terms of Digital Marketing?

There are many channels in this pipeline, and the most popular ones are LinkedIn and Facebook. With the onset of influencer marketing, Instagram is showing wholesome potential as well.

14. Explain how AdWords work.

Adwords is in charge of the advertising framework. If the deal is expensive, your advertisement will appear on the Google tab. Pay-per-click advertising is handled by Adwords, which means you pay the amount you specified if someone clicks on your ad as a result of a web search.

15. What is Google AdWords?

AdWords is an advertising service provided by Google, which is used to cater to companies that are looking to assess their marketing outreach. It is considered to be one of the most widely used PPC systems today. A structured pipeline ensures that the companies can go about setting a threshold on payments, budgets, and more when users click on their advertisements.

16. Can you mention some methodologies that can be used to improve conversion rates?

For improving conversion rates, one can make changes to the visual aspects of a web page, everything from styling to modifying the page layout and functionality. Trying these out will ensure that there is an increase in conversion rates. This is an important digital marketing interview question, especially for the executive’s role.

17. What is grey hat SEO?

Grey hat SEO is a mixture of both black hat and white hat techniques. These techniques are used in collaboration to switch from one to the other in an attempt to get a web page rank. In the majority of cases, the outcome is a hit or a miss with this technique.

18. What is white hat SEO?

White hat SEO is considered to be the most-used SEO technique across the globe, which makes use of various techniques to get a web page rank in search engines. The creation of top-notch content and HTML optimization, among others, are key in white hat SEO. It also creates a steady growth in the rank that lasts longer than other methodologies.

19. What is black hat SEO?

Black hat SEO is a method that hunts for soft spots in the algorithms of search engines to find a way to get the content rank. This creates a surge in the ranking, but it is short-lasting. It is considered unethical because it does not comply with the guidelines set by search engines altogether. Strategies such as link spamming and the addition of hidden links are often used in this methodology.

20. How can a platform such as YouTube be used effectively for Digital Marketing?

With YouTube, you can build brand awareness to directly deal with customers who might be showing some interest in the product, which is the goal of the campaign. This can drive a lot of healthy traffic directly to websites and boost the ranking as well. The creation of elegant, good-looking, and informative videos are the driving force behind a successful YouTube campaign.

21. Can you differentiate between Direct Marketing and Branding?

Direct marketing is a marketing technique that involves direct interaction with the target audience through various technologies.

Google Ads, Facebook Ads, Email marketing, etc. are the types of direct marketing.

Whereas Branding is also a marketing methodology where you concentrate on exposing your brand, website, or application to the world. And make the customers aware of your advertisement. The brand marketing includes pamphlets, catalogs, Billboard signs, Networking events.

22. What is the difference between do-follow and no-follow links in SEO?

This is one of the very important interview questions for Digital Marketing. Do-follow links allow redirects to users where they use a search engine and follow through to land on the website. No-follow links, alongside the associate policies of the search engines, ensure that the hyperlinks used should not be an influence on the rank for that particular search engine.

23. What is your interest in the field of Digital Marketing?

Here, in this digital marketing interview question and answer, the interviewer is trying to assess the level of commitment and understanding you have toward this field. It is very vital that you portray a good amount of interest, commitment, and your ardor toward Digital Marketing.

24. What is the difference between Google AdSense and AdWords?

AdSense helps companies create the required space for AdWords on their website. Whereas, AdWords are used to post advertisements on the Google ecosystem. Both AdSense and AdWords work together to ensure that all aspects of the ads are taken care of.

25. What is the difference between page sessions and page views?

A page session is when a user makes a visit to a website every single time. A page view is when the user clicks on one or more pages present on the website.

26. How is the return on investment calculated?

The return on investment (ROI) is the simple difference between the sales amount and the investment in marketing.

ROI = Sales −The Cost of Advertising

27. What is the click-through rate?

This is one of the important interview questions for Digital Marketing both for freshers as well as experienced, so keep the answer concise!

Click-through rate, or CTR for short, is the number of times a user made an entry on a web page through a promotion, an advertisement, or an event.

28. Why is email marketing considered the most effective way of Digital Marketing?

Email marketing has a proven outreach where emails are exchanged between customers and providers. It has been one of the strongest used methodologies to ensure that leads are converted into customers quickly and effectively.

29. How can you assess the impact of social media marketing?

There are multiple ways to gauge performance growth in the area of social media marketing. Here are some of them:

1) Followers

2) Likes

3) Leads

4) Direct engagement

5) Content sharing

6) Brand outreach

7) Subscriptions

That’s all for the Digital Marketing executive interview questions. Let’s move on to the next section of intermediate Digital Marketing interview questions for both fresher and experienced professionals.

30. Can you define the life cycle of a shopper on a website?

As soon as users land on the website, they become prospects when looking around the site to see if something interests them. If there is something that they’re interested in and if they interact with the website by providing details or adding the item to the cart, they become leads. Leads get converted into customers/sales when they successfully complete the transaction.

31. Can you name any five email marketing tools that are widely used?

There are multiple email marketing tools out there for you to answer in the digital marketing interview, but these are the ones that are most popular among users:

32. What are the limitations to the number of characters in Google AdWords advertisements?

Headings and subheadings should keep the threshold of a maximum of 30 characters. Descriptions should not exceed 90 characters in length.

33. What are some of the disadvantages of Digital Marketing?

This has to be one of the first Digital Marketing interview questions for freshers! Even though there are a plethora of advantages surrounding the world of Digital Marketing, there are certain downfalls. Here are some of them:

1) Digital Marketing creates a high transparency scenario for pricing and competition.

2) Globalization results in direct worldwide competition.

3) Digital Marketing can create security or privacy issues.

4) It can be expensive to set up marketing pipelines in nascent stages.

34. Why is an anchor tag used as an SEO practice?

An anchor tag is text in hyperlink format. It is basically used to assess how the content ranks on multiple search engines.

35. How can you measure the success of a social media marketing campaign?

Success can be measured by making use of multiple metrics. Everything including the number of clients, leads, traffic, sales, and conversions can lead to assessing and analyzing the success of a campaign. Direct comparison between the requirement and the goal on metrics such as likes, subscriptions, and share counts also relatively impact the working rate of the campaign.

36. Which platform is used when candidates want to post or refer to job-related ads?

LinkedIn is the most famous among active job seekers and professionals. There are other sites such as Naukri and Indeed that have the same goal of bringing recruiters and candidates together.

37. How can a platform such as YouTube be used effectively for Digital Marketing?

Advanced Digital Marketing Interview Questions and Answers for Experienced

38. What are the Webmaster tools?

Google Webmaster Tools is a set of online tools that help website owners make their pages Google-friendly. These tools can be used for a variety of tasks, including obtaining information about incoming search traffic, asking Google to crawl and index a website, reading crawl error reports, and so on.

39. What is the difference between CPC and EPC?

CPC is the cost-per-click model used to price various pay-per-click advertising models like AdWords.

EPC or Earnings per 100 Click, is a tool used in affiliate marketing. It is used to measure the average earnings within the period of a week that an affiliate can earn.

40. Explain a responsive web design.

A responsive web design helps web pages to perform well on various devices like mobile, tablet, and desktop. It enables the user to have a great view of the website no matter what device they are on. A responsive website uses flexible images, grids, and layouts along with CSS media queries.

41. Why are you applying for the Digital Marketing role in our company?

While answering this question, make sure that you convince the interviewer about why Digital Marketing is important for the company and explain how you can add value to the team. This would require a general understanding of the job description, compensation, and even details about the company.

42. Can you rate yourself on a scale of 1–10 depending on your proficiency in Digital Marketing?

The interviewer will be assessing a lot with this question: your ability to handle spontaneity, your confidence, your grip on the subject, and how well you can cope with the situation. The main goal here is to understand your capacity and to ensure that you rate yourself accurately.

43. Can Digital Marketing completely replace traditional marketing in the future?

The interviewer is trying to understand and gauge your knowledge with this digital marketing interview question. Cite real-world examples and provide validations to that preferably in numbers from any valid source. As the general train of thought goes, Digital Marketing has a very strong footing in today’s world, and companies and customers are trying to bring about the best by making full use of this. It can be said that instead of overpowering each other, Traditional Marketing and Digital Marketing are going hand in hand adding value to each other.

44. What are the top 5 Cs of Digital Marketing?

This has got to be another important Digital Marketing interview question for freshers as well as experienced candidates! The 5 Cs of Digital Marketing are:

1) Content

2) Creativity

3) Consistency

4) Communication

5) Customization

45. What are some of the available bidding options?

There are many options out there, but the two major ones are cost-per-action (CPA) and cost-per-click (CPC) bidding methods.

46. What is viral marketing?

Viral marketing is a methodology that involves customers sharing information and details about a product, brand, or company using the Internet. It is a very effective form of marketing that helps in getting the word out to friends, family, and other individuals, thereby creating a surge in growth.

47. What are the latest trends in Digital Marketing today?

The world of Digital Marketing is growing now more than ever. Here are some of the trends:

1) Long-form videos

2) Product-focused content

3) Personalized content

4) Voice search

5) Google Discover

6) Virtual reality

48. How can you create new leads for the marketing pipeline?

Effective creation of new leads can be done by having an understanding of the concept of the sales funnel in digital marketing and the techniques that follow. Everything from customizing the content to the process that involves automating the marketing channel should be discussed here.

49. Has your prior education helped you with Digital Marketing in any way?

Another of those Digital Marketing interview questions for freshers! This is a question that relates to the latest course you completed in college. Do talk about the degree you have obtained and how you plan on putting what you learned to full use in the coming days.

50. Can you explain some scenarios where bad links are used?

There are many scenarios that often lead to the use of a bad link. Here are some of them:

1) Usage of paid links

2) Using unrelated or far from the topic at hand

3) Making use of links that are considered to be spam or flagged

4) Posting from various link exchange sites and media

5) Making use of the same anchor from multiple sites

Top 50 Digital Marketing Interview Questions and Answers